New York rap icon Jadakiss began to roll out promotion of his new album - Top 5: Dead or Alive - with a collaborative shirt in conjunction with premier retailer ALIFE. The two parties worked to host an exclusive event for the project, which was held in the intimate backyard setting of ALIFE's Lower East Side flagship. Hypebeast had the opportunity to speak with Jadakiss regarding his relationship with the brand, with the rapper recounting earlier incarnations of the store, which only served to s...
New York rap icon Jadakiss began to roll out promotion of his new album - Top 5: Dead or Alive - with a collaborative shirt in conjunction with premier retailer ALIFE. The two parties worked to host an exclusive event for the project, which was held in the intimate backyard setting of ALIFE's Lower East Side flagship. Hypebeast had the opportunity to speak with Jadakiss regarding his relationship with the brand, with the rapper recounting earlier incarnations of the store, which only served to s...
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